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In developing Güüt's visual identity, we focused on reflecting the brand's feminine persona.
GÜÜT
Güüt is more than just a product retailer – it's a community-centered brand that prioritizes women. Our project aimed to encapsulate this ethos, emphasizing Güüt's commitment to offering products and solutions tailored specifically for women.
BRANDING
PACKAGING
LAUNCH CAMPAIGN
Key Words:
sophistication
empowerment
inclusivity
The brand's final visual identity not only resonated with the brand's core audience but also reinforced Güüt's commitment to curating an intentional life that adapts to every woman's needs.
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